iCAUR EVs – The South African automobile market is preparing for a jolt as China’s electrifying SUV giant, iCAUR, officially lands on 29 August 2025. With a fierce promise to revolutionise EV mobility and dethrone petrol-powered rivals, iCAUR is set to flood South African highways with its bold electric vehicles, boasting top-tier features, luxury interiors, and disruptive pricing. Backed by a mega launch campaign, aggressive financing, and fully digital service support, the arrival of iCAUR is expected to challenge homegrown and international petrol-dominated SUV brands. China’s electric vehicle juggernaut has already disrupted markets in Asia and Europe, and now sets its sights on Southern Africa. The iCAUR brand, known for its futuristic tech, AI-integrated safety systems, and long-range batteries, is aiming to deliver the “Tesla dream” at under half the price. South African consumers are already showing curiosity, with over 8,000 pre-booking interests logged in Johannesburg, Durban, and Cape Town within 10 days of the brand’s teaser campaign. Backed by the South African EV Investment Plan and green import rebates, iCAUR’s entry is more than just another launch — it’s a wake-up call for traditional SUV makers still stuck on fossil fuels. The company has confirmed multiple dealership-cum-delivery hubs in Gauteng, KwaZulu-Natal, and the Western Cape — with first deliveries slated to begin on 31 August. Let’s explore how iCAUR is changing the future of the South African car market, what makes its EVs unique, and what deals and specs will be available.
iCAUR EVs Grand Launch Strategy in South Africa
iCAUR is entering South Africa with a storm, launching not just one, but three fully electric SUV models in one go. Here’s what to expect:
- Official launch date: 29 August 2025
- Three SUV models unveiled simultaneously: iCAUR X7, iCAUR Z1, and iCAUR ProLine Ultra
- Showroom launches in Johannesburg, Durban, and Cape Town
- Government rebates up to R85,000 on each EV
- EMI schemes starting at just R3,899/month
- Fully online booking and door-delivery available from Day 1
- Charging partnership confirmed with GridCars and Shell Recharge
- Vehicles to be available at Takealot Auto and AutoTrader e-Listings
Launch Week Timeline: Key Dates
The table below outlines the major launch milestones and rollout schedule:
| Date | Event Description | Location | Agency Involved |
|---|---|---|---|
| 29 August 2025 | iCAUR Official Brand Launch | Johannesburg Expo | Jameel Motors + iCAUR |
| 30 August 2025 | First EV test drive slots open to public | Durban, Cape Town | iCAUR Dealership Network |
| 31 August 2025 | Home delivery of first 100 pre-booked EVs | Gauteng & KZN | iCAUR Logistics |
| 1 September | EMI + Rebate Scheme rollout nationwide | Online & Offline | ABSA, Standard Bank, iCAUR |
| 2 September | First grid-wide EV charging network preview | N1 Highway + Malls | GridCars, iCAUR, SANEDI |
| 5 September | Free servicing offer begins for first 1,000 EVs | National | iCAUR Service Plus |
| 15 September | Hybrid software update OTA push begins | Online | iCAUR AI Division |
Why iCAUR EVs Could Be Game-Changing
Unlike many new entrants, iCAUR is not just targeting price-sensitive buyers — it wants to redefine what South Africans expect from an electric SUV.
- EV range of 512km (claimed) on a single charge
- AI-powered smart dashboard with voice navigation
- Autonomous Driving Level 2 support
- Zero road tax for 3 years under SA EV policy
- Free maintenance for 2 years
- Direct-to-doorstep delivery model
- Dual motor all-wheel drive (on X7 and ProLine models)
- Large panoramic sunroof, heated seats, and more premium features
EV Range & Battery Specs Comparison
| Model Name | Battery Pack Size | Claimed Range | Charging Time (Fast) | Drivetrain | Segment |
|---|---|---|---|---|---|
| iCAUR X7 | 88 kWh | 512 km | 28 minutes (80%) | AWD | Mid-Premium SUV |
| iCAUR Z1 | 66 kWh | 422 km | 24 minutes (80%) | RWD | Urban Crossover |
| iCAUR ProLine | 92 kWh | 540 km | 32 minutes (80%) | AWD | Executive SUV |
Government Support & Tax Rebates for iCAUR EV Buyers
Thanks to South Africa’s push for a cleaner, greener economy, iCAUR is entering at the perfect time to take advantage of EV subsidies and incentives.
- R85,000 rebate under SA EV Stimulus Policy (subject to approval)
- No carbon tax, no customs duty on initial stock batch
- Reduced registration charges until 2026
- Lower insurance premiums with listed EV partners
- Home charger installation subsidy: R4,500 discount
- Eskom Green Home tie-up for solar charging units
- Tax savings on company-owned iCAUR fleet EVs
Current EV Policy Benefits Table
| Benefit Type | Amount / Percentage | Eligible EV Owners | Validity |
|---|---|---|---|
| Purchase Rebate | Up to R85,000 | First-time EV buyers | Till March 2026 |
| Registration Fee Waiver | 100% | All EVs | Ongoing |
| Road Tax | Exempt for 3 years | New iCAUR EVs | Until Dec 2028 |
| Charger Installation Aid | R4,500 | Home installations only | One-time benefit |
| Company Tax Relief | Up to 30% deduction | Corporate EV fleets | As per returns |
| Charging Network Access | Free for 6 months | iCAUR buyers only | Until Feb 2026 |
| Maintenance Plan | Free 2 years | First 1,000 bookings | Limited slots |
Booking, Delivery & Financing – Seamless EV Experience
iCAUR is offering a 100% paperless, digital-first buying experience in South Africa. From pre-booking to delivery, the process is fully streamlined.
- Booking amount: R2,000 (refundable)
- Finance tie-ups with ABSA, Nedbank, Capitec
- EMI starts from R3,899/month with 7.99% APR
- Online document upload & e-signature contract
- Delivery within 72 hours of payment clearance
- Free installation of home charger for first 5,000 bookings
- 10% discount for Eskom customers who opt into GreenPower plan
Sample EMI Breakdown – iCAUR Z1
| Down Payment | Loan Amount | Tenure | Monthly EMI | Interest Rate | Total Payable |
|---|---|---|---|---|---|
| R20,000 | R360,000 | 84 months | R3,899 | 7.99% | R432,516 |
How iCAUR Plans to Beat Petrol SUVs in 2025
Petrol prices in South Africa have crossed R25/litre in some cities. With EVs offering huge savings, iCAUR is positioning itself as a cost-cutting, future-ready brand.
Price vs Petrol SUV Comparison
| Feature / Cost Element | Petrol SUV (Avg) | iCAUR EV (Avg) | Savings Over 5 Years |
|---|---|---|---|
| Fuel / Charging | R3,000/month | R500/month | R150,000 |
| Maintenance | R2,500/year | Free (2 years) | R5,000 |
| Tax & Registration | R12,000 upfront | Nil | R12,000 |
| Insurance | R1,000/month | R850/month | R9,000 |
| Total Est. 5-Year Savings | – | – | R176,000+ |
Departmental Contact Details for Buyers
If you’re interested in iCAUR electric SUVs or need help with EV benefits, contact the relevant departments below:
| Department | Contact Email | Phone Number |
|---|---|---|
| iCAUR South Africa HQ | [email protected] | +27 11 874 3220 |
| iCAUR Customer Pre-Booking Support | [email protected] | +27 87 654 9080 |
| Department of Trade & Industry EV | [email protected] | +27 12 394 1000 |
| GridCars Charging Assistance | [email protected] | +27 12 470 0220 |
| Eskom GreenPlan | [email protected] | +27 11 800 8111 |
| iCAUR Financing (ABSA, Capitec) | [email protected] | +27 10 555 2134 |
With South Africa racing toward green energy and Chinese EV dominance on the rise, iCAUR’s entry could well be a tipping point for the country’s automobile landscape. For those still debating petrol vs electric, the future is arriving faster than expected — and it looks electric.
FAQs – iCAUR EV Launch South Africa
Q1. When will iCAUR EVs be available in South Africa?
29 August 2025 is the official brand launch date, with test drives and deliveries starting from 31 August.
Q2. How much rebate can I get if I buy an iCAUR EV?
Buyers can get up to R85,000 rebate depending on the model and government eligibility.
Q3. What are the EMI options for purchasing an iCAUR SUV?
EMIs start at R3,899/month with flexible tenure up to 7 years and low interest rates.
Q4. Is there a warranty and free service option?
Yes, all iCAUR models come with a 5-year warranty and 2 years of free servicing for early buyers.
Q5. Can I install a home charger for free?
Yes, the first 5,000 buyers will get free home charger installation under iCAUR’s early booking offer.